We often get the question "Can you show me some examples of how investment crowdfunding works?" And we always advise potential crowdfunders to take a look at campaigns that are already up and running and are getting funded to see what works well.
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Here are a couple of interesting investment crowdfunding campaigns that are currently running on the Localstake platform. The first one is a distillery called Ogdens Own. See the campaign here:
This company has received commitments of $2M from investors, surpassing their max goal of $1.9M. In this case, they are selling equity in their company, and using a crowdfunding exemption that allows anyone to invest as well as an exemption which only allows accredited investors. They compiled an excellent profile and story on Localstake, and used a great marketing campaign to explain why their community would want to invest in the business. As a result, they have received many investments from their loyal customer base and community.
The second one is for a real estate cooperative in Michigan called Commongrounds Cooperative. You can see the campaign here:
This is another example of appealing to the community for funding of a new venture. In this case, the community will benefit from having a cooperative real estate venture where small businesses can rent space, and also participate in the value generated by the cooperative over time. This raise additionally provides the investor with the ability to opt for a full rate of return on their investment or for them to choose to split their investment returns and allowing the cooperative board to direct these returns to areas of social impact in the community and the building
There is a lot to learn from both of these campaigns, and these are just two examples of the many types of investment crowdfunding campaigns that are successfully raising money all over the country. Contact me at firstname.lastname@example.org to see if the investment crowdfunding opportunity may be right for you.